One moment, three posts, ready to send
This is a week we wrote by hand in September 2026 for three kinds of business. It is a sample, not live output — but it is exactly what a week is supposed to look like when it reaches a client.
The client: A 30-seat café in Indiranagar, Bengaluru. Vegetarian-friendly kitchen, regulars who read English captions.
The moment: Navratri
Regulars who order a chicken sandwich every week switch to vrat food for nine days, and they go looking for somewhere that does it properly.
- Why it fits this client
- Matched on category (café with a vegetarian kitchen), city (Bengaluru) and language (English). Nothing here assumes the owner observes the fast — it assumes the customers do.
- Safety
- Green. No health claims, no instruction about how to observe the festival, no competitor named.
- How long it stays live
- Nine nights, mid-September into early October. The menu post has to be up before day one — by day three everyone has already picked where they eat.
- MondayInstagram
The vrat menu is back from Monday. Sabudana khichdi, kuttu pancakes with jaggery, singhare ka halwa, and a rock-salt paneer toastie we have been arguing about all week. All nine days, 8am to 11pm.
#Navratri #VratFood #NavratriSpecial #IndiranagarEats #BengaluruCafes
Runs before day one, because where to eat fasting food is decided in the first forty-eight hours.
- ThursdayInstagram
Day four, and the sabudana khichdi has been selling out by mid-afternoon. We are making a bigger batch from tomorrow. Come earlier anyway.
#Navratri #SabudanaKhichdi #VratFood #Indiranagar #BengaluruFood
A kitchen note rather than an ad, which is the only kind of mid-week post anyone reads on day four.
- SaturdayX
Garba till late tonight? We are open till 1am. Filter coffee, kuttu fries, somewhere to sit down.
#Navratri #Garba #Bengaluru #LateNightBLR
The one post of the three that expires. It is worth nothing by Sunday morning, so it gets scheduled, not saved.